The “BR Fish” is the first soft plastic in the BayRUF series.

The concept was to land more fish in highly pressured areas. The fine movement of its tail faithfully replicates the tail fin of a small bait fish. Material was carefully selected so that fish could swallow easier, and slim profile doesn’t turn off selective fish. Fish it with the “BR Head” to make two distinct actions possible.

Normal hook placement makes it naturally swim with a straight retrieve, making it ideal for slower night-time fishing. The reverse hook placement creates sharp darting action. Effective during the day when fish are hesitant to eat. It also puts inactive fish into feeding mode.